New Friends has given us a flirty new track for the summer with their single, "Sad Sugar." The song marks the beginning of their collaboration with the JUNO-nominated producer, Derek Hoffman. Explaining their excitement for working with Hoffman and how the song came to be, the band states, "Derek previously made some of our favourite records, so when we got the chance to get in the room with him, the band was super excited to see what songs would come out of it. We took a few trips to get fish and chips and the salt must’ve incited the sugar theme to balance the palate." "Sad Sugar" is a fiery pop-rock banger, depicting the intoxicating sweetness of the song's main female character.
"Sad Sugar" is an infectious pop-rock track, featuring an aggressive, guitar-laden soundscape influenced by Britpop. The song weaves flirtatious melodies throughout, bouncing between memorable verses and choruses. Creating an intense, almost pop-punk sound, Stefan Boulineau's vocals deliver face-melting choruses with a gritty finesse. "Sad Sugar" is an upbeat track, being driven by vigorous guitar licks and pounding drums. The nuanced sound makes the single a fresh addition to any pop-rock or alt-pop playlist and deserves to be played on repeat.
Launching them into immediate success, Canadian indie alt-pop band, New Friends, went viral with the first song they ever recorded, "Purple Candy." The group consists of members from all over Southern Ontario, including lead singer Stefan Boulineau (Windsor), guitarist Cole Wilson (St. Thomas), keyboardist/lead writer Ayden Miller (Orillia), drummer Nico Elias (London), and bassist Conrad Galecki (Waterloo). Some of their popular releases include "Purple Candy," "Ricochet," "Little Fires," and "Doomed," garnering millions of streams collectively. All members having their own unique backgrounds, New Friends has cited Coldplay, Foster the People, and Snow Patrol as some of their many influences.
Written By Cheyenne Johnson
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