Review: "Ego Boost" - Søftbleach
- Hanna Kowal
- Nov 14
- 2 min read
"Ego Boost" by Søftbleach captures the stuck-in-your-head emotion of having an infatuating crush and wishing desperately to get up the nerve to confess your feelings. This invigorating track tells the tale of romantic tension and uses tantalizing rhetorical questions like "my cheeks are burning up/ did you do it on purpose?" A plea from the speaker for the confidence to make a move, this song stands in solidarity with all the dreamers who are stuck in the fear of the object of their affections not liking them back. Not a story of romantic resolution, this bold message remains perpetually in that lovestruck stage of longing.
High distorted electric guitar strumming opens the track, twangy and high before percussion and high, airy vocals wash over the verse. The pace of the lyrics fluctuates from fast to slow and back again, switching off between lines and evoking the butterfly-like sentiments of the words in their speed. A pulse of bass electronic instrumentals punctuates the pre-chorus as the vocals descend in an alternating stress pattern that captures a feeling of movement in its sound. The instrumentals throughout the chorus feel busy, an homage to the speaker's fluctuation of emotion, with layered highs and lows while Darla Jade's vocals offer a grounding simplicity through the sound. This electropop song takes on the pulsing, bright, and somewhat frantic nature of human emotion in its sound.
Søftbleach is an indie pop trio that embraces an alt-pop energy in their sound. The group performed their first ever headline show one year ago in December 2024, and has since played several supporting shows and a headline show in the wake of their new EP. Darla Jade fronts the band, bringing an energetic stage presence and experience in performances supporting artists like Ashnikko and Lucy Spraggan. Dustin Dooley, a multi-instrumentalist and producer, unlocks a transcendent sound with immersive melodies, and Jan Simson infusing their tracks with dynamic beats. Check out the links below to keep up to date with their music.
Written By Hanna Kowal
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