As frustrating as it is, hindsight really is 20/20. It's easy to look back on mistakes and think about what you could've done differently, but that often leads to torment because you know you can't change what happened. Through the lens of a breakup, Zach Hood explores the feelings in his latest single, "not them." Elaborating on the story behind the song, Hood states, "'not them' is about the thoughts you have after a breakup and what you wish you could have done differently. You know where you could have improved to maybe make the relationship work, but the damage is already done and you know it will never be the same. No matter what you say or what you do, you will never get back to what it felt like at the beginning.”
Simple yet beautiful, Zach Hood sets the perfect backdrop for the reflective nature of "not them," choosing to highlight the song's rawness with a scaled-back instrumentation. Hood's powerful vocals soar over lush piano harmonies and rich strings. Wearing his heart on his sleeve, Hood holds nothing back as he laments over his failed relationship. "not them" is charged with authentic, gut-wrenching emotions that make the track relatable and addicting. The music video for "not them" matches the simplicity of the song, showcasing an intimate setting with the musicians performing in a cozy living room.
Born and raised in Daphne, Alabama, Zach Hood is now based in Los Angeles and is a talented singer, songwriter, and multi-instrumentalist. Always finding solace in music, Hood turned to it as an outlet for the difficult times in his life, including his experiences with his parents' divorce. He began his ascent to stardom through social media, posting acapella covers on Instagram and later gaining a following on TikTok. In 2021, Hood made his debut with the single, "Flashbacks," amassing 4.8 million Spotify streams. Shortly after, Hood released "Isabelle," which garnered 12.2 million streams and recognition from OnesToWatch. Hood has been consistently on the rise, landing a deal with Arista Records. His unique, punk-inflected pop sound is comparable to acts like Thomas Day, Shawn Mendes, and Jonah Kagen.
Written By Cheyenne Johnson
FOLLOW ZACH HOOD: