Review: "PLUSH" - Loviet
- Deanna Moody
- 33 minutes ago
- 2 min read
I have about a dozen plushies on my bed, who doesn't? After listening to this song, plush has a whole new meaning. Canadian singer-songwriter Loviet's newest single, "PLUSH," takes listeners on a self-exploration journey. The instrumental reminded me of "Just Like Heaven" by The Cure, a band Loviet says inspires her. She expresses her femininity by stating that she is not soft and comforting like women are "supposed" to be. There is a scene where she tells her ex that she is not plush. After that, I started to pay very close attention to the meaning behind the lyrics.
"PLUSH" is an effortlessly cool, indie-rock song that pulls listeners in with an intensifying production and the push and pull of falling in love. Rock is my favorite genre, and I love it when artists take liberty and make it personal. Drawing from influences like The Killers, The Cure, and the Yeah Yeah Yeah’s. “I wrote this song about the frenzy of falling in love and my experiences and insecurities that being soft is more attractive as a woman," she said. Describing falling in love as a frenzy is a perfect word choice for this song. "The narrative is a battle of yearning and self-awareness; Figuring out what lengths you're willing to take while trying to stay true to yourself despite the emotional chaos of wanting someone.”
Over the past six years, Loviet (pronounced like Soviet with an L) has established herself as one of Canada’s brightest up-and-coming artists. Performing at festivals such as Lollapalooza, Summerfest, and Ottawa Bluesfest, she has gained nationwide recognition. From the unabated urgency of her boldly breathtaking anthem "Broken Lips" to the unapologetic roar of "Star Treatment." Loviet hopes her discography can be a soundtrack for moments of reckoning and raw reflection. If you're into catchy and cathartic upheavals that hit hard and leave a lasting mark, make sure to follow Loviet wherever you stream your music. Stream "PLUSH," out now on all platforms.
Written By Deanna Moody
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